SHOP BALOU
Case Study
Create a community and support the brand's launch on Instagram
CLIENT INDUSTRY
Responsible clothes & Ethic Fashion
CLIENT NEED
Awareness, Growth & Sales
SERVICES & CHANNELS
Influencer Marketing
Content Creation
Community Building
Social Media Strategy
About
Shop Balou
BALOU is a French clothing brand launched in March 2021. Made in France, this sustainable and innovative fashion brand is 100% prints, timelessness and zero waste.
The Challenge
BALOU is a young brand, with beautiful and positive values. The problem was the lack of audience and how to create engagement as a starting brand.
Our challenge was to develop a community and create awareness in different markets to support the launch of the brand.
Lack of community
Low audience and engagement
No influence marketing strategy
Our Approach
In order to bring in an audience that will appreciate and follow BALOU over time, we first had to understand BALOU's target audience and their interests. With a good understanding of the demographics and a good vision of the brand, we were able to design a powerful influencer & social media strategy.
Then, via ClickAnalytic, we researched the most relevant and performing influencer profiles for BALOU. Finally, we managed different influencer campaigns highlighting the beauty and quality of the brand's products, in order to give visibility and engagement to the BALOU account.
Influencer Partner Identification & Management
Negociation and Outreach
Content Validation
Product Seeding Community
Paid Media Agency Advisory
Social Media Strategy
Audience Analysis
The Results
In less than 3 weeks, we helped BALOU build an engaging community around the brand. Now, BALOU can easily talk to their audience and make sales through their social media!
+714,000
Total Audience Reach
+4500
Profil Visits
+1,920%
Followers
+57,000
Total Likes
+3300%
Sales Growth
+650
Website Visits
7,51€
Cost per Click
If you are a small business looking for visibility, Click is the most affordable tool for influencer marketing. Their team helped us to strategically plan our launch and achieve amazing success
Louise Boulet-Alips, CEO, SHOP BALOU
Over 48 businesses got a proposal from us in September 2021
What you'll get in your free strategic session
Digital Audit
Audience overview, KPI's etc.
Unique Growth Plan
Content creation, awareness strategy etc.
Agency Overview
Services, expertise, pricing etc.
