SHOP BALOU

Case Study

Create a community and support the brand's launch on Instagram

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CLIENT INDUSTRY

Responsible clothes & Ethic Fashion

CLIENT NEED

Awareness, Growth & Sales

SERVICES & CHANNELS

Instagram

Influencer Marketing

Content Creation

Community Building

Social Media Strategy

About
Shop Balou

BALOU is a French clothing brand launched in March 2021. Made in France, this sustainable and innovative fashion brand is 100% prints, timelessness and zero waste.

The Challenge

BALOU is a young brand, with beautiful and positive values. The problem was the lack of audience and how to create engagement as a starting brand.

Our challenge was to develop a community and create awareness in different markets to support the launch of the brand. 

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Lack of community

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Low audience and engagement

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No influence marketing strategy

Our Approach

In order to bring in an audience that will appreciate and follow BALOU over time, we first had to understand BALOU's target audience and their interests. With a good understanding of the demographics and a good vision of the brand, we were able to design a powerful influencer & social media strategy.

 

Then, via ClickAnalytic, we researched the most relevant and performing influencer profiles for BALOU. Finally, we managed different influencer campaigns highlighting the beauty and quality of the brand's products, in order to give visibility and engagement to the BALOU account.

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Influencer Partner Identification & Management

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Negociation and Outreach

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Content Validation

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Product Seeding Community 

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Paid Media Agency Advisory

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Social Media Strategy

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Audience Analysis

The Results  

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In less than 3 weeks, we helped BALOU build an engaging community around the brand. Now, BALOU can easily talk to their audience and make sales through their social media!

+714,000

Total Audience Reach

+4500

Profil Visits

+1,920%

Followers

+57,000

Total Likes

+3300%

Sales Growth

+650

Website Visits

7,51€

Cost per Click

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If you are a small business looking for visibility, Click is the most affordable tool for influencer marketing. Their team helped us to strategically plan our launch and achieve amazing success

Louise Boulet-Alips, CEO, SHOP BALOU

Over 48 businesses got a proposal from us in September 2021

What you'll get in your free strategic session

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Digital Audit

Audience overview, KPI's etc.

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Unique Growth Plan

Content creation, awareness strategy etc.

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Agency Overview

Services, expertise, pricing etc.

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