We are excited to announce that Click Analytic has concluded a partnership between skyn ICELAND & HBO Euphoria actress Sydney Sweeney!
Founded 15 years ago, by Sarah Kugelman, skyn ICELAND is a 100% Vegan, Cruelty-Free, and sustainable beauty brand that offers skincare solutions to treat damages caused by stress.
Sydney Sweeney is an American actress who recently appeared in Quentin Tarantino's film Once Upon a Time in Hollywood. She also took on a recurring role in Hulu's The Handmaid's Tale and recently starred in the HBO teen drama series Euphoria.
This innovative marketing approach's main objective is to drive/increase skyn ICELAND awareness and target a younger demographic.
The decision to partner with Sydney Sweeney, for this particular campaign, was based upon several criteria:
Authenticity / Sydney was already a regular user of the products and the brand.
A matching audience / Based on Click Analytic's study, Sydney's community is mainly based in the US, and she is primarily followed by women between the ages of 18 & 34. She also has a very authentic audience with a low fake follower rate.
Incredible performance metrics / Sydney's community is very engaged (1.1M followers and 15% engagement rate)
Story-telling / She is accustomed to relieving stress in her daily life and familiar with the effects it can have on her skin.
We are looking forward to further developing this partnership in the long term and producing more innovative partnerships with our clients.
Click Analytic is a full-service social media marketing agency headquartered in Geneva, Switzerland. We use data analytics to deliver original and bespoke influencer programs. To learn more, get in touch today.