Skyn Iceland white logo

Case Study

Increase product visibility & community engagement

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CLIENT INDUSTRY

Skincare / Cosmetics / Beauty

CLIENT NEED

Millenial age group - awareness

SERVICES & CHANNELS

Instagram + Facebook

Activation Strategy

Social Media Innovation

Content Creation

Influencer Marketing

Skyn Iceland white logo

About Skyn ICELAND

Skyn ICELAND is the only skincare line specifically formulated to treat the depleting and damaging effects of stress on skin. The use natural vegan ingredients sourced from Iceland.

  • Clean & innovative

  • Cruelty-free & 100% Vegan

  • Launched 15 years ago to fight stressed skin

The Challenge

Skyn ICELAND's main challenge was increasing their brand reach (awareness) to a younger audience of new potential customers. Skyn had a large following and an experienced marketing team. However, they were lagging behind competitors in the social media space, especially when it came to engaging younger age groups. They had issues finding the right authentic influencers / celebrities to target this audience. 

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Trouble finding the right influencer partners

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Difficulties reaching a younger audience

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Low Sales Conversion from Social Media

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Weak community engagement

Our Approach

In order to select the right influencer partners for Skyn, we first did an in-depth competitive analysis of the skincare industry across social media. This helped us build a tailored strategy to increase content engagement in the younger demographic and target those influencers whom they view to be the most authentic experts. 

We managed numerous influencer campaigns for holiday season product promo activities, new product launches, and for increasing visibility and reach across social. 

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Competitive Audience Analysis

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Influencer Partner Identification & Management

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Content Theme Optimization

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Product Seeding Community 

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Paid Media Agency Advisory

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New Product Launch Campaigns

The Results  

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The results speak for themselves! After carefully vetting and securing partnerships with 7 influencers, including a Hollywood celebrity, we kicked off an initial 3 week holiday campaign. For this campaign, we also created a new AR filter on Instagram for community promotion and engagement. At the moment of the campaign, filters had just launched on IG and we were proud to produce this innovative approach, making Skyn ICELAND, the first skincare brand to have their own filter. 

 

In addition to this campaign, we have managed new product launch campaigns and recommended new strategic themes for content creation to make it more attractable to a younger audience. 

4.2M

Total Audience Reach

+223%

YoY Sales Growth

1.1M

Unique Impressions

+163%

YoY Reach Growth

8%

Engagement Rate

+48%

Reach to Women 18 - 24 

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*stats from Facebook Spark (AR Filter)

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Click helped us take our influencer initiatives to the next level. Using their unique data technology, Click vetted thousands of influencers and helped us reach millions of campaign impressions.

 

 In our first campaign with Click, we reached more than 1M impressions and it led to thousands of sales. Our influencer program is now structured, successful and constantly measured. In addition, Click helped us create quality content for our ads and social media plan, which led to terrific engagement within our community. 

Sylvain Ducret

Chairman of the Board at Skyn ICELAND

+120% website clicks

In less than 3 months, we helped increase the brand's global engagement rate by 81% and sparked sales conversions on the company website

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Over 48 businesses got a proposal from us in September 2021

What you'll get in your free strategic session

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Digital Audit

Audience overview, KPI's etc.

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Unique Growth Plan

Content creation, awareness strategy etc.

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Agency Overview

Services, expertise, pricing etc.

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