Increase community engagement & brand awareness
Baby & Dog Products / Feminine Care
Awareness + Growth
SERVICES & CHANNELS
Digital Marketing Strategy
About Hevea Planet
HEVEA is a Danish brand that designs, manufactures and sells the coolest eco-friendly, non-toxic and plastic-free goods for babies, toddlers, dogs and feminine care.
Created by an innovative female (mom) entrepreneur
When we started with Hevea Planet, they had a beautiful and innovative brand with an amazing sustainable and foundation story. But despite a large follower base, they had struggles engaging with their social community.
Low Audience Content Engagement
Lack of Community Interaction
Limited Quality Content & Photoshoots
Low Conversion from Social Platforms
In order to drive more engagement, with an ultimate goal of increased sales conversions, we first needed to understand Hevea's audience. Getting to know the audience's interests, reactions, demographics and brand perception, helped us to shape the strategy.
After creating a detailed strategic plan, we focused on creating content that we know will engage with the followers. It took several A/B testing attempts, but we quickly began to realize what type of content the community was looking for.
To stimulate follower growth, we also secured several influencer partnerships and product seeding initiatives.
Content A/B Testing
Content Creation & Optimization
Revamped Story Content Strategy
Social Media Events
The Results (year-to-year comparison)
The results speak for themselves! Partnering with Click Digital, Hevea Planet's awareness, conversion and engagement rates exploded. Our community focused approach and data -driven optimization plan created significant lift in engagement, and brought Hevea Planet to the next level on social media.
Email clicks from social media page
Avg. engagement rate per post
Website clicks from social media page
In just 3 months of Click’s management, our account gained thousands of followers, saw engagement growth of over 80%, impressions +75%, and reach +55%. Not to mention, it led to massive gains in website clicks and conversions.
Click has become a genuine member of our marketing team and helped us take our social media platform to another level... They helped us get a better understanding of our community and identify the right ambassadors for our brand.
Communications Director at HEVEA PLANET