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Case Study

Increase community engagement & brand awareness

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CLIENT INDUSTRY

Baby & Dog Products / Feminine Care 

CLIENT NEEDS

Awareness + Growth

SERVICES & CHANNELS

Instagram

Digital Marketing Strategy

Community Management

Content Creation

Influencer Marketing

About Hevea Planet

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HEVEA is a Danish brand that designs, manufactures and sells the coolest eco-friendly, non-toxic and plastic-free goods for babies, toddlers, dogs and feminine care.

  • Eco-friendly

  • Plastic-free

  • Created by an innovative female (mom) entrepreneur

The Challenge

When we started with Hevea Planet, they had a beautiful and innovative brand with an amazing sustainable and foundation story. But despite a large follower base, they had struggles engaging with their social community. 

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Low Audience Content Engagement

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Lack of Community Interaction

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Limited Quality Content & Photoshoots

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Low Conversion from Social Platforms

Our Approach

In order to drive more engagement, with an ultimate goal of increased sales conversions, we first needed to understand Hevea's audience. Getting to know the audience's interests, reactions, demographics and brand perception, helped us to shape the strategy. 

After creating a detailed strategic plan, we focused on creating content that we know will engage with the followers. It took several A/B testing attempts, but we quickly began to realize what type of content the community was looking for. 

To stimulate follower growth, we also secured several influencer partnerships and product seeding initiatives.

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Audience Analysis

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Content A/B Testing

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Content Creation & Optimization

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Revamped Story Content Strategy  

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Community Management

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Influencer Marketing

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Social Media Events

The Results  (year-to-year comparison)

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The results speak for themselves! Partnering with Click Digital, Hevea Planet's awareness, conversion and engagement rates exploded. Our community focused approach and data -driven optimization plan created significant lift in engagement, and brought Hevea Planet to the next level on social media. 

+286%

Email clicks from social media page

+81%

Avg. engagement rate per post 

+120%

Website clicks from social media page

+74%

Reach

+108%

Profile views

+55%

Impressions

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White man in a suit for a Click Digital's client review

In just 3 months of Click’s management, our account gained thousands of followers, saw engagement growth of over 80%, impressions +75%, and reach +55%. Not to mention, it led to massive gains in website clicks and conversions.

 

Click has become a genuine member of our marketing team and helped us take our social media platform to another level... They helped us get a better understanding of our community and identify the right ambassadors for our brand. 

Torben Hoffeldt

Communications Director at HEVEA PLANET

+4M People Reached

We developed and managed an innovative campaign to generate extra visibility for our client's brand, in advance of the winter holiday shopping season. 

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Over 48 businesses got a proposal from us in September 2021

What you'll get in your free strategic session

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Digital Audit

Audience overview, KPI's etc.

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Unique Growth Plan

Content creation, awareness strategy etc.

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Agency Overview

Services, expertise, pricing etc.

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